Grupo Bimbo Launches New Range in the UK Market

Bimbo Little Adventures, a unit of baker company Grupo Bimbo, has launched a new range of baked family snacks in the UK and the range of five new products is available in all Asda stores across the country.

Bimbo Little Adventures consists of Hazelnut & Cocoa Pancakes, Chocolate Flavour Mini Bites, Milk Chocolate Choc Chip Buns, Dark Chocolate Choc Chip Buns, and Pain Au Lait.

Hazelnut & Cocoa Pancakes is based on a Japanese dessert doriyaki, while Chocolate Flavour Mini Bites is inspired by a Spanish snack.

Milk Chocolate Choc Chip Buns, Dark Chocolate Choc Chip Buns and Pain Au Lait are all inspired by French bakery items.

Grupo Bimbo UK marketing director Tim Barkey said: “Looking at the existing ambient bakery snacks on the shelf, it could seem to be lacking innovation, inspiration and variety. Therefore, with the launch of Bimbo Little Adventures, we’re confident shoppers will acquire new family favorite snacks for children and adults alike.”