Innovative Bites to Distribute its Limited-edition Twinkies Ghostbusters in the UK

Innovative Bites, the UK’s supplier of American snacks and confectionery, have signed a deal with Hostess to distribute its limited-edition Twinkies Ghostbusters ‘Key Lime Slime’ product in thelead up to the film’s UK release.

The product, which features bright green cream filling, will be available to retail from early June. Innovative Bites has already confirmed listings with Selfridges, Sainsbury’s and Urban Outfitters. The limited edition product will be sold in multi-packs of ten (RRP GBP 5.50) and comes with the additional option of supporting point-of-sale in the form of Ghostbuster branded shippers.

Haris Deane, Brand and Marketing Manager at Innovative Bites, said: “We are delighted to be able to offer this exciting limited-edition variant of Twinkies to tie-in with the release of the new Ghostbusters film this summer. Retailers are already snapping up the unique piece of edible movie merchandise, which will give consumers a taste of Ghostbusters – quite literally.”

He added: “The Ghostbusters franchise has a huge UK fan base, so we are confident the Key Lime Slime flavour will capture the public’s imagination and absolutely fly off the shelves.”

In recent years Twinkies have made numerous cameos in films and TV shows, from Die Hard to Zombieland and the Simpsons – and now Ghostbusters, following its appearance in the original in 1984 when Egon used a Twinkie as a delicious metaphor for psychokinetic energy.

Innovative Bites has been the sole distributors of Twinkies since the brand officially launched in the UK last year in three flavors – Original, Chocolate and Banana.