Kellogg and Little Debbie Partner to Launch Nostalgic Kellogg’s Little Debbie Swiss Rolls Cereal

To celebrate the 60th anniversary of the iconic Little Debbie Swiss Rolls, Kellogg and Little Debbie are partnering to create another treat-inspired cereal with their latest collab: Kellogg’s Little Debbie Swiss Rolls Cereal.

For the first time ever, Little Debbie’s top-selling snack cake — Little Debbie Swiss Rolls — is being transformed into a cereal. “Our fans loved the first three collaborations with Little Debbie, and we are excited to continue providing new ways to enjoy these beloved childhood treats,” said Laura Newman, senior director of brand marketing at Kellogg Company. “With Kellogg’s continued partnership with Little Debbie, families everywhere can enjoy a bite of the Swiss Rolls flavor at the breakfast table or as a mid-day treat.”

Kellogg’s Little Debbie Swiss Rolls Cereal is the fourth Little Debbie treat to be transformed into a cereal. The two fan-favorite brands first teamed up in 2020 to create Kellogg’s Little Debbie Oatmeal Creme Pies Cereal, followed by Kellogg’s Little Debbie Cosmic Brownies Cereal, and most recently released Kellogg’s Little Debbie Nutty Buddy Cereal in late 2022.

Kellogg’s Little Debbie Swiss Rolls Cereal will be available at retailers nationwide starting in April.