Knorr Launches Plizza, a Planet-friendlier Pizza from Crust to Toppings
Pizza, one of the most popular foods around the globe, just got a new twist that is friendlier for the planet in celebration of World Eat for Good Day. Knorr, the global food brand known for bringing flavor to tables all over the world, is launching Plizza – a planet-friendlier pizza. The global food brand has reinvented the classic dish to be plant-based with ingredients that are better for people and the planet – from crust to toppings. Approximately five billion pizzas are sold every year around the world, so by changing pizza to be planet-friendlier we can collectively have a significant positive impact when we make swaps to ingredients that are better for the planet.
The Plizza will be available for free on World Eat for Good Day in six cities around the globe – created fresh and delivered hot via the local food delivery app. Participating cities in the United States, Mexico, Indonesia, South-Africa, Thailand, and China will offer a limited number of Plizzas to be ordered and delivered. For those who miss the Plizza delivery opportunity, the recipe and cook along video will be available at knorrplizza.com.
Knorr developed the Plizza to show how easy it is to make delicious swaps in everyday meals that can decrease foods’ negative impact on the planet while increasing its positive impact on health. Currently, our food system is a key contributor to climate change, species loss, water scarcity, and soil loss and damage.
75% of the global food supply is made up of just 12 plant and five animal species making the food system fragile to the potential impacts of diseases, pests, and climate change. The good news is that ‘Food is the strongest lever to maximize human and planetary health on Earth. Eating a wider variety of plant-based foods helps safeguard the future of food while providing more nutrients and reducing the use of the planet’s resources. Launching Plizza is part of Knorr’s commitment to get food that is good for people and the planet on seven billion plates by 2025, globally.
The recipe itself becomes a Plizza with three simple swaps including making the dough with wholegrain spelt flour, adding a Knorr flavored sauce made with sustainably sourced ingredients paired with soil-enriching, high fiber beans and replacing the toppings with nutrient-packed veggies like fast-growing spinach and self-sowing watercress.