Krusteaz Introduces Revolutionary New Line of Refrigerated Pour & Bake Batters

Krusteaz, a baking brand with a 90+ year legacy, is disrupting the baking world with Krusteaz Batters, an entirely new way to bake. The line of refrigerated, pour & bake Batters are available in three varieties – Chocolate Brownie, Vanilla Cupcake and Chocolate Cupcake. Making delicious, scratch-like treats has never been easier.

In today’s fast-paced world, families need solutions to simplify their lives. Krusteaz Batters help consumers enjoy the delicious outcome of scratch baking more easily than ever before.  “Since The Krusteaz Company began in 1932 we have been focused on inspiring and empowering Makers everywhere with innovative and delicious baking mixes,” said Andy Heily, President & CEO of The Krusteaz Company. “I’m so proud of our team for helping continue that legacy with the launch of Krusteaz Batters, delivering on ease, unmatched high quality and delicious taste all in one.”

Krusteaz Batters are available in the following varieties:

Chocolate Brownie Batter provides scratch-like, rich, fudgy and decadent chocolate brownies. Each pouch makes an 8×8 pan of brownies or can be portioned for brownie bites.
Chocolate Cupcake Batter delivers premium, moist and fluffy results that taste like they were made from scratch. Each pouch makes up to 8 cupcakes or one 9″ cake, perfect for small groups or individual treats.
Vanilla Cupcake Batter comes together as fluffy and balanced premium cupcakes with sweet vanilla flavor. Each pouch makes up to 8 cupcakes or one 9′ cake, ideal for having on hand for any time a sweet treat is needed.

Krusteaz Batters combine uncompromised quality with no artificial colors and no artificial preservatives. The Batters (USD6.99) are available in the refrigerated dough section at Kroger and all Kroger supermarket banners. Additional retailer expansion is also planned for later this year.