Manufacturer Announces November the National Bread Month in the USA

Great Harvest Bread Co, which makes bread fresh-milled from whole grains at its more than 200 bakery franchises around the country, announced the “National Bread Challenge”.

Timed to take place during November’s National Bread Month, consumers can bring in any processed store-bought bread they have at home and receive a free, hand-made loaf of any Great Harvest Bread.

• The challenge will take place during store hours at participating Great Harvest Bread nationwide locations on November 10, 11 and 12, 2016. All un/opened store-bought bread loaves will be exchanged on those dates for a single loaf of fresh, hand-made Great Harvest Bread.
• As usual, any bread not sold by Great Harvest within 24 hours will be donated to local food banks and charities, along with every unopened loaf of trade-in bread.
• Consumers are encouraged to share their National Bread Challenge experiences on social media using #BreadSwap.

Company president Eric Keshin says the idea behind the National Bread Challenge is to allow consumers’ taste buds to decide if they should abandon the same processed bread they’ve settled on for decades.

The average American scarfs down 53 pounds of bread per year, to the tune of more than USD20 billion in annual revenue for the bread industry, but Great Harvest Bread Co sustain the problem is tt’s the wrong kind of bread.