American producer of potato rolls and bread Martin’s is pleased to announce that their freshly baked products are now available in Austin and Houston, Texas, through H-E-B retail stores.
At select H-E-B locations, customers can purchase a variety of Martin’s products, including the “number one branded hamburger roll in America”, according to IRI sales data: Martin’s Famous Sandwich Potato Rolls. Other products available include Long (hot dog) Potato Rolls, Martin’s Old-Fashioned Real Butter Bread, Martin’s Potato Bread, and Martin’s 100% Whole Wheat Potato Bread.
In its 60+ years of existence, the company has grown and spread into a much larger retail market, covering most of the East Coast of the United States as well as cities such as Chicago, Nashville, and New Orleans. Martin’s continuously searches for ways to bring its iconic rolls and bread to more areas of the United States and now Texas markets are included, according to its announcement.
Martin’s products have been available in the Austin area for foodservice venues through an independent operator since July 2015. The famous potato rolls have become very popular, and were available in Texas, due to the texture and flavor profile that pairs very well with the iconic Texas barbeque and burger recipes. Martin’s focuses on baking the best products by using the highest quality ingredients, such as high protein, unbleached wheat flour, real milk, potatoes, butter, and pure cane sugar. The company doesn’t use high fructose corn syrup and other cheaper ingredients because they believe that high-quality ingredients make a better, tastier, healthier product. These premium ingredients result in a plush, slightly-sweet bun that complements both savory and sweet sandwiches and meals.
Not only is Martin’s introducing delicious rolls and bread to the Austin and Houston area, but the company has also created new employment opportunities. “We have decided to open this region with company-owned routes and our own route sales employees who are hired from the local region. Martin’s sets a high priority on providing the best customer service, and having employees from this area will emphasize our willingness to serve our H-E-B® customers,” says Scott Heintzelman, vice president of finance and administration.
With their focus on great service, high quality, and fresh products, Martin’s only allows its fresh-baked products to be on store shelves an average of 3-4 days. This requires having a sales team that understands the importance of regular and top-notch service to the stores. Hiring talented people from the local Austin and Houston areas will help Martin’s to achieve what it strives for in all of its markets: to ensure that customers are buying fresh, delicious products that exceed their expectations and make every meal into a “cherished eating experience.”