Nestlé Japan Launches KitKat with Cocoa Fruit Chocolate

Nestlé has launched the KitKat Chocolatory Cacao Fruit Chocolate, the first product to use unique chocolate made entirely from the cocoa fruit.

The KitKat wafer is coated with a 70% dark chocolate that uses the beans and pulp from the cocoa fruit as the only ingredients. This exclusive confectionery will be available in Japan for online purchases and in the KitKat Chocolatory boutiques in Tokyo, Osaka, Kawasaki, and Hiroshima. It comes individually or in an assortment box with other KitKat Chocolatory Sublime bars.

The launch of the KitKat Chocolatory Cacao Fruit Chocolate follows the announcement in July of the breakthrough to sweeten chocolate solely with cocoa pulp. Cocoa pulp surrounds the cocoa beans and is soft, sweet and white in color. Nestlé has developed a natural approach that allows it to extract the pulp and use it in chocolate, with no compromise on taste, texture, and quality. Further products sweetened with cocoa pulp will follow in other countries next year, through some of Nestlé’s most popular confectionery brands.

Nestlé has introduced a number of confectionery innovations through KitKat in Japan, such as ruby chocolate and volcanic chocolate.  

KITKAT Chocolatory is a specialist store offering premium KITKAT made using very specific ingredients and methods, under the complete supervision of Yasumasa Takagi, the chef-owner of LE PATISSIER TAKAGI. The products sold at KITKAT Chocolatory stores have been popular among customers for their meticulous attention paid to detail and luxuriousness, making them perfect as gifts for friends, family, and colleagues, as well as a reward for yourself.

This “cacao fruit chocolate” turned into a product for the first time in the world by Japan KITKAT is made using a new production method developed by Nestlé. Using the dried, powdered white cacao pulp that surrounds cacao beans as a substitute for sugar allows enjoyment of the whole cacao fruit. 

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