Oktoberfest-inspired Pretzels Celebrate the German Beer Festival

Snyder’s of Hanover launched Beer Flavored Oktoberfest Rings, which are a celebratory, limited-edition product. 

The pretzel snack features a ring-shaped format that is infused with beer flavor in every bite alongside subtle notes of malted barley. These flavors match the signature crunch that the brand’s pretzel products are notorious for providing. The product is hitting store shelves now in the US to coincide with the back-to-school season.

Snyder’s of Hanover is an American bakery and pretzel brand distribution company based in Hanover, Pennsylvania, specializing in German traditional pretzels. Its products are sold throughout the United States, Canada, many European nations, Asia, and in the Middle East. It is owned by Campbell Soup through its subsidiary Snyder’s-Lance.