Plant-based frozen food brand, Oumph! is continuing its expansion in the UK, at ASDA. Five Oumph! products are part of the initial launch: Pulled Oumph!, Kebab Spiced, The Chunk, Thyme & Garlic and The Oumph! Burger.
“We are delighted to confirm our launch with ASDA, as Oumph! is the perfect choice for the increasing number of consumers who are looking for tasty, easy to cook plant-based alternatives”, says Laura Weadock, account manager at Oumph! and Food for Progress.
ASDA is the first supermarket in the UK to launch The Oumph! Burger. Like all Oumph! products, the burger is made with soybeans, while the red color comes from beetroot. The Oumph! Burger weighs 113g, which is the equivalent of a Quarter Pounder.
The new products are available for purchase in ASDA supermarkets with a SRRP of GBP3.49 (suggested retail price).
Oumph! was established in 2014 by Anders Wallerman and Anna-Kajsa Lidell. The company is located in Mjölby, Sweden and sells its products in Northern countries include Norway, Iceland and Denmark, but also the U.K.