Confectionery producer pladis announced a series of new products dedicated to seasonal holidays: Halloween, respectively Bonfire night and Christmas.
The Halloween range includes McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks.
Available now across the UK’s grocery and convenience channels, the cake range is aimed at an MRSP of GBP1.00.
Claire Hooper, head of marketing for McVitie’s Cake Company at pladis UK&I said:
“We’re thrilled to be launching our McVitie’s Halloween cake range into the cake category this September. We know consumers love this season and these four products allow us to hit three occasions -a lunchbox treat, a me-time moment and an individually wrapped cake for trick-or-treaters.”.
Bonfire Night Range
Two Bonfire-themed cakes hit the shelves in the UK, pladis announced. Tate & Lyle Sticky Toffee Pudding Cake and Tate & Lyle Sticky Toffee Apple Pudding Cake are now available at an MRSP of GBP1.00.
Hoper says: “We’re excited to bring back two autumn flavor favorites to the cake category, to celebrate a much-loved British occasion, Bonfire Night. (…) We’re confident these cakes will bring something different to the cake category giving retailers a great opportunity to capitalize on the occasion.”
Four Christmas Cakes
Four new cakes are dedicated this year Christmas holiday. The range includes McVitie’s Merry Moments Double Choccy Crunch 4pk, McVitie’s Merry Moments Mint Chocolate Crunch 4pk, McVitie’s Penguin Merry Berry cake bars 5pk and McVitie’s Penguin Merry Mint cake bars 5pk.
Hoper says: “Our Christmas cakes fit into two everyday occasions for celebrating the occasions, individually wrapped treats that are perfect for lunchboxes and squares for sharing after dinner with family and friends.”
The McVitie’s Christmas cakes range joins the rest of pladis’ seasonal snacks, including the McVitie’s Jaffa Cake Cracker tin, McVitie’s Family Circle box, Milk Chocolate Digestives Postbox Tin and the Jacob’s Biscuits for Cheese selection novelty tin.