Wheaties Celebrates Simone Biles on 100th Anniversary Box

In honor of its 100th anniversary, Wheaties cereal is featuring decorated gymnast Simone Biles, widely regarded as one the greatest athletes of all time, as the finale box of its Century Series and year-long commemorative celebration.

Biles’s accomplishments include a record-breaking seven National All-Around titles, three consecutive and five overall World All-Around Titles, seven Olympic medals and pioneering four gymnastic skills named in her honor. But Biles is more than a gymnast, as she uses her platform to advocate for mental health reform and vigorously campaigns in support of efforts to provide education and assistance to children in the adoption and foster care systems.

Biles joins Muhammad Ali and Michael Jordan in also appearing on Gold Foil Box. These special collector’s boxes have previously sold out in as little as 30 minutes.

“Simone is so much more than an awe-inspiring gymnast – she’s an advocate, a teammate, a role model and the embodiment of both the future of sports and a Wheaties Champion,” said Kathy Dixon, senior brand experience manager for Wheaties. “We are so incredibly excited to be able to debut her very first Wheaties box as part of our 100th anniversary celebration and honor her alongside other legends like Muhammad Ali and Michael Jordan.”