Zeelandia Launches Premium Cheesecake

Zeelandia and FrieslandCampina announced the introduction of The New Cheesecake, a high-end quality alternative to the traditional New York cheesecake. While matching the premium taste, creaminess and smooth structure of a traditional New York cheesecake, The New Cheesecake uses local ingredients, offering bakeries and outlets in Europe and Asia the opportunity to create their own unique variations that work every single time.

Anticipating a rising demand for high quality cheesecake, and in line with the trend ’high quality, true indulgence’, bakery solutions experts Zeelandia and FrieslandCampina have joined forces to craft an accessible alternative to the premium New York cheesecake, based on whey protein. Zeelandia’s crust mix is topped with FrieslandCampina’s fresh cream cheese in a straightforward recipe with a ready-to-use ingredients mix. The result is a delicious, satisfying cheesecake that is also guaranteed to eliminate the surface cracking that is the bane of bakers’ lives.

“There are several qualities of cheesecakes on the market in Europe and Asia, with different types of cheese, but the biggest increase in demand is for real American premium cheesecake. Consumers look for the real thing! Bakers desire truly indulgent sophisticated pastry applications. So far, no alternative has been able to match or surpass American cheesecake quality,” says Eelco van Oosterbosch, global category leader at the Royal Zeelandia Group. “Together with the professionals from FrieslandCampina, we are proud to introduce The New Cheesecake. It is proven to be as creamy, smooth and satisfying as the original, offering an indulgent cheesecake experience with an optimal sensory balance between delightfully sweet and fresh sour notes, a rich and creamy consistency, and a smooth and velvety mouthfeel.”

Suzanne van den Eshof, global marketing director at FrieslandCampina Ingredients Food & Beverages added: “This reinvented cheesecake embodies our philosophy of working with our partners to create moments of feeling good through delivering high quality products bursting with indulgence, simultaneously providing opportunities to add local twists such as fruits, flavors or toppings.”

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