Plant-based ingredient manufacturer Better World Naturals announced it has become the first ingredient manufacturer to earn Clean-Label Project Certification.
Clean Label Project is a recognized non-profit organization that uses data and science to bring transparency to consumer product labeling, awarded the certification after subjecting Better World Naturals to its rigorous assessment process.
Today, the industry’s effort to regain trust is being complicated by COVID-19 and its impact on in-person audits, amplifying the importance of testing and certifications as gatekeepers for quality and authenticity. Against that backdrop, brands are reformulating products to meet public demand for clean-labeled products.
Better World Naturals told Worldbakers that their rosemary extract comes in the form of a deodorized water-soluble, oil-soluble liquid as well as powder form, to ease their use in various applications.
“For bakery goods, the product keeps their functionality up to 180-210°C, while the impact of the rosemary extract on flavor is minimal, given the very small dosage needed to get the AOX effect,” said an exclusive statement.
Clean-Label Project Certification means that consumers can trust products that contain Better World Naturals’ ginseng and rosemary extracts. Through the certification, Clean-Label Project has recognized Better World Naturals’ work to ensure the integrity of the supply chain by providing clean ingredients to food and dietary supplement manufacturers and increasing consumer transparency.
“We believe that sometimes what’s NOT on a label is what matters most. The long-term threat of cancers and reproductive disorders linked to industrial and environmental contaminant exposure have largely gone unnoticed, untested, and therefore unregulated in food and consumer products, until now. Clean-Label Project Certification addresses that gap by building on the strictest regulation in the US by evaluating products to protect consumers from contaminants and chemicals of concern,” Jaclyn Bowen, executive director of the Clean Label Project, said.
“Tests and certifications are an important guarantee of quality for our customers and consumers. Nevertheless, we believe testing alone cannot guarantee quality in the long term. Rather, at Better World Naturals we complement testing with traceability, working with farmers in the field to ensure consistent standards while shortening supply chains to improve quality control. The model benefits all stakeholders, with farmers getting guaranteed revenues and brands receiving consistently high-quality ingredients,” Laurent Zheng, founder and general manager of Better World Naturals, said.