Romanian Producer Introduces the Chipscuit

Vep Pitar’s Chipscuit is the new brand on the salty snacks market in Romania, which introduces a new product, combining chips and biscuits.

It is available in three versions, with potatoes and salt, with potatoes and onion, and with potatoes and garlic. The “chipscuits” are the first snack product made in Romania to combine a high potato content (11 per cent) with the processing characteristic to biscuits, which are baked, not fried.

Logistics

– Chipscuit with potatoes and salt, 80g, recommended price 2.09 lei (EUR0.47)

– Chipscuit with potatoes and onion, 80g, recommended price 2.09 lei (EUR0.47)

– Chipscuit with potatoes and garlic, 80g, recommended price 2.09 lei (EUR0.47)

The branded chipscuits are distributed by TerraBisco and produced by Vel Pitar, one of Romania’s bread market leaders, with over 20 percent of the country’s sliced bread market share. The producers also specialize in the confectionery and pastry markets.