UPDATE A bigger Idea Supermarket at PLMA’s 2016 ‘World of Private Label’
One of the PLMA’s most popular attractions, Idea Supermarket, will be moving to a much larger space at the RAI Exhibition Centre in Amsterdam, where “World of Private Label” will be held May 24-25.
UPDATE: PLMA offers a special pre-show seminar program. Admission to the seminars is complimentary to all registered visitors and exhibitors in possession of a valid “World of Private Label” entrance badge. The seminars will be presented in the Forum room at the RAI Exhibition Centre on Monday, May 23, from 14.00 – 16.00. Presentations are translated into English, French, German, Italian and Spanish.
1. Nielsen Private Label Trends
An overview of the latest country-by-country market share data
Speaker: Jean-Jacques Vandenheede, Retail Insights Director Europe, The Nielsen Company
2. Top Global Consumer Trends
Which consumer trends will rule the world in 2016?
Speaker: Daphne Kasriel-Alexander, Consumer Trends Consultant, Euromonitor International
3. PLMA’s 2016 International Salute to Excellence Awards
Honoring retailers for innovation in private label products and packaging
The Idea Supermarket will now be in the RAI’s Elicium building and feature three new special information areas. One area focuses on the latest developments in product ingredients and another provides important information on packaging and packaging materials. A third area in the Idea Supermarket shows creative television commercials that retailers are using to promote their own brands.
Brian Sharoff, president of PLMA, said: “The expansion of Idea Supermarket reflects the growth and increasing complexity of private label. Retailers and suppliers must now be aware of the latest innovations in product ingredients and packaging materials in order to satisfy consumers and meet the competition. In addition, retailers today are effectively using television commercials to promote their brands and tell consumers about the quality and value of their private label ranges.”
Idea Supermarket also will display winners of PLMA’s 2016 International Salute to Excellence Awards for outstanding private label products.
Visitors to Idea Supermarket can see private label ranges from more than 60 retailers around the world displayed on gondolas. Another attraction is the New Product Expo, which showcases the latest innovations of this year’s exhibitors.
One day before the Trade Show floor opens, PLMA offers a special seminar program. In one of the presentations, Nielsen will provide an overview of the latest country-by-country market share data. Admission to the seminar is complimentary to all registered visitors and exhibitors. The seminars will be presented in the Forumzaal at the RAI on Monday May 23. Presentations are translated into English, French, German, Italian and Spanish.
PLMA’s “World of Private Label”, the world’s largest trade show for private label, will have the theme for this year’s event “Private Label is People”.
This year’s Trade Show is expected to attract more than 11,000 buyers and visitors from more than 110 countries. On the Trade Show floor, they will have the opportunity to visit more than 2,400 exhibiting companies. The exhibitors are manufacturers and suppliers of fast-moving consumer goods from over 70 countries.
The exhibition area covers 12 exhibit halls in the RAI, divided over two main complexes. The Europa Complex is devoted to food products, while the Holland Complex has exhibitors displaying non-food products. The RAI’s Parkhal accommodates both Food and non-Food exhibitors.
Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories. Featured on the trade show floor are nearly 60 national and regional pavilions, promoting their countries and spotlighting the products they make.