PLMA Brings Private-label Innovation to Amsterdam

PLMA’s 2020 “World of Private Label” International Trade Show attracts suppliers from over 70 countries and visitors from 120 countries. The trade show will be held May, 26-27, at the RAI Exhibition Centre in Amsterdam, the Netherlands.

PLMA’s World of Private Label 2020 will feature:

• More than 2,800 suppliers from 70 countries in food and non-food including 60 national and regional pavilions and more than 17,000 visitors from 120 countries. Featured at the trade show will be more than 60 national and regional pavilions. Some national pavilions, like those from Germany, Italy, France, and Spain, have participated in the show for many years. There are also several new pavilions, including ones from Brazil, Belgium, Indonesia, Romania, Belarus, and Bulgaria.

• A special trade show attraction is PLMA’s Idea Supermarket. It displays private label ranges of around 60 retailers in Europe, the United States, Latin America, Africa, and Asia.
  

• Also in PLMA’s Idea Supermarket area is a special display of the winning products of PLMA’s International “Salute to Excellence Awards”. The Awards give recognition to outstanding food and non-food private label products that have been introduced by supermarkets, hypermarkets, discounters, drugstores and specialty stores in the past year.
  

• Nearby is PLMA’s New Product Expo, displaying more than 600 products presented for the first time on the trade show floor.

Brian Sharoff, president of PLMA, said in an announcement: “The growth of the trade show reflects the growing popularity of retailer brands across Europe. Today’s shoppers recognize the quality, innovation and value retailers offer with their private label products.”

One day prior to the trade show floor opening, Monday, May 25, visitors can learn more about private label and retailing during Executive Education Classes and at a special seminar featuring presentations by industry experts.

The Executive Education Classes

The Executive Education Classes will be held from 08:30 – 14:00 and feature presentations on private-label strategy, consumer trends, product development and innovation, best practices in advertising and promotion, manufacturer-retailer relations and e-commerce. Classes have been selected for importance to retailers and exhibitors who will be meeting during the trade show.

• At the seminar program, Ali Dibadj, an award-winning financial analyst with Alliance Bernstein, will explain how private labels and smaller brands are gaining market share from the A-brands.
• Benjamin Punchard, global packaging insights director at Mintel, will identify the four key packaging issues facing private label in the years ahead.
• Tom Penninckx, client business partner at Nielsen, will report on the latest market share statistics for private labels across Europe.

The seminar program will be held from 14:00-16:00 on May 25, at the RAI Forum Center. The session draws an audience of around 400 people. Admission to the seminar is complimentary to all registered visitors and exhibitors. Presentations are translated into English, French, German, Italian, and Spanish.