iba Appoints New Trade Show Director

GHM Gesellschaft für Handwerksmessen mbH announces that Susann Seidemann will take over the management of iba with immediate effect. Seidemann is thus Director of iba and responsible for the future and development of the world’s leading trade fair for the baking and confectionery industry. In her new role, she reports to Cathleen Kabashi, who is taking on new tasks within GHM as the Director Business Unit B2B trade fairs.

“I am looking forward to the entire baking industry and especially to the trusted collaboration with the German Bakers’ Confederation. It is my ambition to further develop the brand iba, which is strongly established on the market, to introduce new changes and to make virtual components even more digitally-tangible in the future. My particular focus will continue to be on the live event: In 2023, we will finally offer the long-awaited reunion for the entire family of the global baking industry with an iba in Munich. We will provide the market an iba that sets new standards for the baking world, with the clear goal of being an international business platform for experts – because there is no substitute for personal face-to-face interaction,” said Susann Seidemann.

With the handover of the baton, Cathleen Kabashi is devoting herself to new tasks as director Business Unit B2B trade fairs, following an internal reorganization at GHM. As Exhibition Manager and Head of iba since 2007, she has made a significant contribution to the development and internationalization of the trade fair, which consistently proves to be an economic driver for the industry. Most recently, she successfully implemented the virtual knowledge and networking event iba.Connecting Experts in March 2021, thus setting a milestone in the baking industry in collaboration with her team.