General Mills Launches New Snack Brand

General Mills, Inc. is introducing Good Measure, a new brand of snacks aimed at consumers who are concerned about how food interacts with their blood sugar, including those with diabetes and pre-diabetes.

Good Measure is launching with two products — Creamy Nut Butter Bars and Crunchy Almond Crisps — that are sweetened with allulose. The bars feature a blend of nuts, nut butters, seeds and either dark chocolate or blueberries and come in blueberry almond, peanut dark chocolate and almond dark chocolate varieties. The almond crisps come in sriracha and cheddar flavors. The snacks contain fewer than 5 net carbs and 3 grams of sugar per serving.

“Nearly one in six adults in the US have already been diagnosed with pre-diabetes or diabetes,” said Jonathan Scearcy, co-founder of Good Measure. “And the US Centers for Disease Control and Prevention estimates one in two adults actually have pre-diabetes or diabetes, but most don’t know it yet. Ninety-five percent are not happy with current offerings, in particular snacks, so we have the potential to positively impact the lives of millions of people out there who are struggling to find good food options.”

“When you really care about the food you’re putting into your body and how it impacts your blood sugar, there are a handful of categories that really start to become off limits for people,” Scearcy said. “So that was our mission — how do we reinvent those so they’re on-limits again but actually genuinely good for them and also things they really enjoy? This is all about sustainable behavior change, so without making things they want to eat over and over again, we’re really not serving them the way that we want to.”

The team worked for two years with dietitians, diabetic counselors and formulation experts before landing on the final recipes for their bars and almond crisps.