Puratos’ Taste Tomorrow Survey Reveals New Trends Impacting Global Food Production
During its two-day Taste Tomorrow event, Puratos unveiled brand new insights that show seismic changes in consumer habits and preferences that have implications for all players in bakery, patisserie and chocolate. In an exclusive, immersive TV show, visitors heard unique insights gathered within Taste Tomorrow, the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate. Expert speakers from Ipsos, Puratos and some of the industry’s most admired leaders and keynote speakers shared research findings, opinions, guidance and predictions that will help brand owners, manufacturers and retailers navigate a consumer landscape that has evolved significantly over recent months and is continuing to do so.
Taste Tomorrow 2021 took place online for the first time this year, as Puratos celebrates 10 years of its proprietary research program.
“Unsurprisingly, the pandemic has had significant consequences on our industry,” comments Nanno Palte, group marketing intelligence manager at Puratos, “but it’s not the only factor that’s shaping conversations and behaviors. And as a result, coronavirus becoming a thing of the past, as it will do, doesn’t mean the trends we’re sharing this week will also be consigned quickly to history.”
The top five trends highlighted at Taste Tomorrow 2021 are:
- Holistic health and hyper-personal
- The conscientious consumer
- Taste
- Ultimate convenience
- Next level experience