Puratos Launches U.S. Bakery Glaze Facility
Puratos USA announced the opening a new state-of-the-art facility in Pennsauken, New Jersey—the first in the United States dedicated exclusively to bakery glaze production. The new plant joins Puratos’ global network of glaze plants, bringing advanced manufacturing technology closer to U.S. customers and underscoring the company’s commitment to innovation, food safety, and sustainability.
“Glaze is a powerful driver of category growth, especially in today’s competitive bakery landscape,” said Andrew Brimacombe, President of Puratos US and incoming President of Puratos North America. “By producing locally, we’re helping our customers respond faster to market demands, reduce supply chain risk, and unlock premiumization opportunities.”
The new Pennsauken facility is designed for maximum efficiency, featuring advanced automation and digital workflows. These technologies reduce manual intervention, improve consistency, and enable faster, more responsive production. A dedicated pilot line allows co-creation with customers, accelerating innovation and product development.
Beyond its high-tech capabilities, this facility strengthens Puratos’ position as the only glaze supplier offering a reliable, resilient domestic supply of bakery glaze – backed by a global network of manufacturing sites. It’s a unique infrastructure that ensures continuity, speed to market, and peace of mind for industrial bakers.
It is also a major win for Camden County, creating new jobs and introducing high-tech food manufacturing to the region. With a focus on ergonomics and minimal manual labor, the plant offers a safe, efficient, and modern working environment.
The project involved over 86,000 person-hours, 465 days of construction, and more than 31 vendors, 12 of them from New Jersey, demonstrating strong community engagement and economic impact.
The plant’s star product, Sunset Glaze, is a plant-based, allergen-free alternative to egg wash that delivers a premium, golden finish. Thanks to the use of UHT technology, the glaze is shelf-stable – offering industrial bakers a safer, more convenient solution with extended usability and reduced waste.
By eliminating the need for eggs, Sunset Glaze supports manufacturers in their transition to cage-free operations, helping them meet evolving consumer expectations and corporate sustainability goals. It also reduces food safety risks and cuts CO₂ emissions by over 50% compared to traditional egg-based glazes.
Consumer response reinforces its value: in a 2024 survey, 78% of consumers said glazed items look fresher and more appealing, and 55% said they’d pay more for glazed buns. With glazed products outperforming non-glazed by as much as 7 percentage points in some retail categories, Sunset Gaze is helping stimulate bakery category growth in difficult trading conditions.