Claudio Colzani will be stepping down as Chief Executive Officer of Barilla in 2023, the company announced. The position will be taken by Gianluca Di Tondo, former Chief Marketing Officer at Barilla.
Chairman Guido Barilla said, “I’d like to thank Claudio for these ten years we’ve spent together. He has provided us with significant growth and has solidified the Barilla Group to a great extent, making it optimistic as it faces its future challenges. Claudio has achieved major development in international markets, investing, and at the same time, in a pathway of sustainability. He has also created a more inclusive culture of valuing diversity. His leadership has made Barilla the first Italian company to receive the prestigious international Catalyst Award for achieving global gender pay equality. Special thanks also go to him for helping us at difficult times like during the pandemic, and for the support he continues to provide us with during the succession,” said Guido Barilla.
Gianluca Di Tondo has gained extensive experience in over 25 years in the food & beverage industry, working in the sales and marketing sectors. He assumed global responsibility for the Heineken brand, with full accountability for profit and loss, long-term vision, and strategy for a brand that is present in 192 markets.
In March 2020 he joined Barilla as Group Chief Marketing Officer, where his responsibilities included the definition of a new category strategy for pasta that resulted in the creation of the Barilla Al Bronzo line, the launch of new logos for Barilla and Mulino Bianco, and the establishment of the Barilla Acceleration Team – a center of excellence for digital skills and advanced analytics in London. Di Tondo also played a key role in the acquisition of Pasta Evangelists, where he became Chairman of the Board.