Dawn Foods has announced its yearlong celebration in honor of its 100th anniversary – coming to life in its new campaign “Thank You to Bakers”, aiming to raise awareness for the hard work the baking community puts in each day and thank bakers across the globe for their dedication.
Related to the campaign, Dawn also unveiled its #DonutsForGoodEntry promotion that encourages bakers to use the hashtag on social media to highlight the positive deeds they do in their local communities.
“As we look back at the legacy we’ve created, in partnership with our customers, we’ve grown from a small family business to nearly 5,000 team members. Additionally, we continue to lead the way in digital advancements and industry-leading product innovations coming to market this year that are sure to excite customers. We have a promising year ahead and this campaign sets the tone for our yearlong appreciation to bakers,” Carrie Jones-Barber, CEO of Dawn Foods.
To enter, all Dawn customers need to do is share details of the charitable work they do within their local communities along with a photo on social media, using the hashtag #DonutsForGoodEntry between February 1, 2020 and April 30, 2020. Bakers can also submit entries directly via the entry form on dawnfoods.com during the same timeframe.
Raffle winners will be drawn at random and announced on National Donut Day – June 5.
The ‘Thank You to Bakers’ program is all about honoring and highlighting the Dawn partners who have grown with the company over the last 100 years. In addition to the raffle, the program will also include an anniversary party hosted by Dawn on June 3 at its headquarters in Jackson. “Our Thank You to Bakers program exemplifies the values that have built Dawn into the business it is today. My family has had the pleasure of being a part of Dawn for 65 of its last 100 years and has been committed to supporting both our customers and communities from the very beginning. While many things have changed throughout this past century – from our digital transformation to our technical expertise and numerous product innovations – one thing remains the same: a relentless commitment to our bakers’ success. It’s this grounding that will allow us to continue to inspire bakery success for the next 100 years,” said Miles Jones, chairman of the Board for Dawn Foods.