Grupo Bimbo Launches the Second Edition of “Bimbo Open Door”
Grupo Bimbo, the world’s largest baking company, is now accepting registrations for the second edition of Bimbo Open Door, its open innovation platform for food businesses. This cycle will focus on innovative startups and scaleups in the cookie and energy bar sector. Interested participants may register from September 20 through October 6.
To be part of Bimbo Open Door, entrepreneurs must demonstrate that they have validated products, operations, or an expansion plan in the Americas, from Canada to Argentina, and/or throughout Europe. They must also have annual sales of more than USD250,000 and be available to be part of the program in Mexico for 12 weeks.
Startups and scaleups that align with Grupo Bimbo’s sustainability strategy will be prioritized. Proposals will be evaluated on their ability to promote products with simple recipes, nutritional diversity, and/or plant-based ingredients alongside a business model that supports the environment and the communities with which it is linked.
Interested parties can apply in one of three verticals during this second edition:
Cookies and/or bars for children: products that offer nutritious and delicious options for the youngest consumers using innovative ingredients and technologies.
Innovative snacks: cookies and/or bars with natural and/or unconventional ingredients, including avant-garde processes that support flavor preservation.
Artisanal products and/or traditional recipes: cookies and/or bars that use new culinary techniques and creative presentations to preserve a familiar or “homemade” essence in every bite.
During Bimbo Open Door, the selected participants will receive mentoring from Grupo Bimbo executive managers. They will also have access to Grupo Bimbo’s global infrastructure while they develop a pilot project proposal. The program concludes with “Demo Day,” where proposals will be analyzed before a forum of bakery executives.
The finalists will advance to the last stage of the program called “Behind the Door,” in which Grupo Bimbo will monitor each project and define opportunities for future collaboration.