New York MilkLaunch Announces Finalists for 2nd Competition

The New York State Dairy Promotion Order and VentureFuel, innovation consultancy and partner, selected the finalists for this year’s New York MilkLaunch startup competition. The competition, which aims to fuel demand for dairy among Gen-Z (10-23 year olds), offers over USD200,000 in total awards as well as elite mentorship to accelerate these innovative new products. 

Among the finalists, there are two startups that can have an impact on the baking industry:

• Elite Sweets: makers of a better-for-you donut that is delicious, keto-friendly, low sugar, gluten-free, and packed with protein from milk and eggs. Individually packaged for portion control and pre-glazed for your convenience.
• Novel Foods: a protein powder upcycled from cheese whey or Greek yogurt whey, and recovered nitrogen from dairy farm waste. This high-protein powder comes in at nearly 75% protein and boasts an excellent amino acid profile while reducing the environmental impact of the dairy and yogurt industry.

The competition encourages entrepreneurs, startups, and existing companies to introduce exciting new dairy products to Gen-Z consumers. Innovations in traditional dairy – yogurt, liquid milk, butter as well as make-up, clothing, etc. with a focus on sustainability were sought for the contest. To support each finalist, a $10,000 stipend is provided for competitors to perfect their product via lab time, consumer insights, and research. Finalists will also receive mentorship from global experts in retail, dairy, and consumer products.

“Gen Z doesn’t want their parents’ dairy products, they want new and exciting options,” said Fred Schonenberg, Founder of VentureFuel. “This year’s competition is focused on future-proofing dairy for the next generation with incredibly innovative solutions that open up new demand.”

The finalists will pitch to a panel of expert judges on August 25 in a live-streamed virtual event for the right to be named the winner of NY MilkLaunch, and will be awarded a grand prize of USD150,000 worth of support to accelerate their new product in the market.