pladis, one of the world’s leading snacking companies, has appointed Geoff Painter as chief insights officer. He started in his new role from January 13.
Painter’s background spans more than two decades in PepsiCo’s food and beverage businesses, where he most recently led Insights & Analytics for the Asia Pacific and was a critical factor in the company’s rapid growth in the region, the company detailed in an announcement.
His previous assignments include posts with responsibility for China, India, Asia Pacific, Australasia, and the UK and Ireland, alongside serving as a member of PepsiCo’s Global Insights Leadership Team.
As part of his new role, Painter will lead pladis’ focus on growth. He will be accountable for leveraging the talent, skills, and technology needed to pinpoint growth opportunities and turn insights into market-leading initiatives, the company says.
Chief executive officer Salman Amin said: “Geoff is a respected and proven, results-driven executive with 25 years of global consumer products experience across insights and analytics, strategic planning, innovation, and brand building. He brings a rare combination of functional and commercial expertise honed through diverse international market and cultural exposure, including in both developed and emerging markets. His expertise will strengthen pladis’ growth capabilities, bringing industry trends and the voice of the consumer to the forefront of our work.”
Commenting on his appointment, Painter said: “I am thrilled to be joining pladis as we move into a new decade with a strong and diverse portfolio of best-loved brands. It is more important than ever to recognize that everything starts with the consumer and to place this understanding at the heart of everything we do. I look forward to joining the team and contributing to continued success at pladis.”