Puratos Introduces Fresh New Identity

The Puratos Group, global leader in bakery, patisserie and chocolate ingredients and services, has unveiled its new brand identity, featuring a new logo, house colors and a tagline, ‘Food Innovation for Good’.

Puratos’s new branding represents the company’s purpose ‘to move the planet forward by creating innovative food solutions for the health & well-being of people everywhere’.

Next Generation Puratos

Encompassing everything Puratos stands for, ‘Food Innovation for Good’ encapsulates the company’s ongoing ambition to continue and further increase its positive global impact for future generations.

In the new logo, industry professionals will recognize Puratos’s familiar unicorn – a symbol of courage and integrity. It now faces forwards, towards an exciting future. Another key change in the company’s identity is the more widely used house color of red, which represents Puratos’s passion, commitment and determination.

Sophie Blum, Puratos CMO, highlighted: “Our new identity underlines our unwavering commitment to our customers, employees, partners and consumers, and to further accelerating the growth of our business and our customers’. As the implementation of our new identity begins, our worldwide community of modern marketeers will leverage data, digital and artificial intelligence tools and techniques to engage and support our customers, helping them successfully stay ahead of the curve by collaboratively creating innovative food solutions for the health and well-being of people everywhere.”