Puratos recently announced the opening of four new African subsidiaries to further establish their local presence in key countries, to strengthen the customer relationship, localize production as well as develop new products and concepts using local raw materials.
Africa remains a food importer, although it has 60% of the world’s uncultivated arable land. By investing in local production factories, Puratos aims to reduce food imports and its ecological footprint while contributing to food security in Africa by capitalizing on the processing of local quality ingredients.
The subsidiaries are joint ventures with local partners in Kenya, Ivory Coast, Ethiopia and Nigeria and will help Puratos to further develop the African market.
“We are excited about opening new subsidiaries in Africa. These joint ventures will enable us to meet customers’ growing demands for high-quality products. We are proud to deepen our presence across the continent and to continue to invest in existing collaborations that have been so welcoming to us for more than two decades,” comments Olivier Tilkens, regional director Africa at Puratos.
In order to capture growth opportunities in East Africa, other investments will follow, including a production facility for local manufacturing of patisserie and bakery ingredients in Kenya, an innovation center in Nigeria and a chocolate production facility in Ivory Coast, which will be in operation on April 1st, 2020.
Puratos has a clear roadmap for increasing its presence in Africa, which will be concretized through the increase of production capacity and the opening of new subsidiaries in the coming years.
“We believe that we will become a true and complete business development partner for the African bakers, chocolatiers & pâtissiers. In the upcoming years, we will continue investing in strong local presence and excellent services, to offer a wider product range to our customers,” comments Peter Deriemaeker, market director Asia Pacific, Middle East and Africa at Puratos.