Anuga 2021 to Host Food Conference on “Cultivated Proteins”

The New Food Conference, taking place on October 10 – 11, 2021 at Anuga, is emphasizing cultivated proteins by inviting decision-makers from the food industry to take a look ahead to the future.

According to the organizers, our food system is changing: plant-based meat, milk and cheese alternatives have experienced unparalleled growth over the past years and the upward trend is ongoing. It is estimated that the global market for plant-based products will be USD74bn in 2027 with an annual growth rate of 12%. Nielsen data shows that in Germany alone, the sales of plant-based products rose by 37% in the first quarter of 2020 compared the same period of the previous year. The New Food Conference is focusing on these developments. The conference was staged for the first time in 2019 in order to offer international representatives of the food industry and innovative pioneers an exchange platform and to further push the development of alternative proteins.

“We are delighted to have such a strong partner as Anuga at our side, with whom we can jointly push forward innovative and future themes,” said Katleen Haefele, international head of food services and events at ProVeg. “The cooperation with the leading food trade fair is once again turning alternative proteins into the center of attention of the food industry.”

In addition to cellular agriculture, fermentation processes and the possibility of hybrid products comprising of plant-based and cell-cultivated elements will be a further theme of the conference.

“Plant-based foodstuffs are experiencing a true boom – not only as alternatives to meat but also as an elementary health and fitness component. Year after year, here at Anuga we have also recorded stronger growth in the number of exhibitors in this segment. We are thus delighted that together with ProVeg we are for the first time placing an even greater focus on this theme in the scope of the New Food Conference at Anuga 2021,” explained Stefanie Mauritz, director Anuga.

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