Food&HotelAsia2016 (FHA2016) will bring more than 300 first-time exhibitors to the region’s most established and comprehensive food and hospitality trade show, including a host of new international group pavilion entrants and a dedicated exhibition to bakery and pastry.
The new exhibitors at FHA2016 will bring with them a range of new products and ingredients, equipment and supplies, and best-of-breed services. This results in a bigger and more diverse exhibition profile, offering more choices than ever before to industry buyers, and adds to FHA’s appeal as the tradeshow to see and be seen at.
“For the 2016 event, we are seeing many new local and international companies joining us for the very first time. This is a firm reflection of the importance the industry places in the event, and solidifies its position as the event of choice for food and hospitality players, mega and small, from across the region and beyond,” says Ting Siew Mui, Project Director of Lifestyle Events at Singapore Exhibition Services, organiser of FHA.
Held from 12 to 15 April at the Singapore Expo, FHA2016 will clock another first with its unveiling of ProWine Asia 2016.
One of Singapore Exhibition Services’s flagship industry events, FHA2016 will highlight many firsts, including:
- First-time exhibitors: Local conglomerates such as Boon Tong Kee, Fraser & Neave, Lam Soon, Owl International and Yeo Hiap Seng will take the stage with approximately 3,000 returning exhibitors. Also joining the line-up of new exhibitors is a host of global brands, including Arla, Blue Diamond Growers, Scelta Mushrooms, SodaStream Professional, and many more.
- First-time international group pavilions: Algeria, Hungary, Poland, The Netherlands
- First outdoor extension:For the first time, space at FHA2016 will be extended to accommodate exhibitors from FoodAsia
- First Hotels & Resorts Management conference track: This track will explore topics on suitable business models for hospitality owners, the use of smart technology for operational efficiency, sustainable hotel design and new design trends for hotels and resorts, as well as an update on new hospitality projects in the Asian region
- First talk track on F & B Productivity: Covering sustainable kitchen concepts and design, the new segment at the Food and Beverage Design, Technology & Operations conference track features case studies on effective designs to maximise productivity, trends in menu engineering and successful outsourcing of culinary preparations.
FHA2016 International Conference will discuss key issues affecting the food and hospitality industry, looking at commercial opportunities for hotels, green hotel design, big data analytics for smart operations, and food traceability, to name a few.
FHA2016 will feature six specialised exhibitions, namely FoodAsia, HotelAsia, SpecialityCoffee&Tea, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology, each with their own unique themes and areas of focus.
Adding to the holistic experience, FHA2016 will host a series of activities including intense, prestigious competitions targeting professionals from specific groups and sectors of the food and hospitality industry. These include the FHA Culinary Challenge 2016, the FHA Barista Challenge 2016, the FHA Latte Art Challenge 2016 and Asian Pastry Cup 2016.
The last edition of FHA in 2014 garnered the attention of more than 65,000 trade attendees and played host to about 3,000 exhibitors from 65 countries and regions.
FHA2016 & ProWine Asia 2016 Combined Projected Statistics
– Exhibition Area: 100,500 sqm
– No. of Exhibitors: 3,350 from 70 countries/regions (80 per cent from overseas)
– Group Participation: 66