iba has recently announced the launching of its first global and digital industry event of the year under the additional format iba.CONNECTING EXPERTS. According to the organizers, the ongoing cancellations of live events lead to an increase in the demand for new business contacts and global business exchange. In response to this and in order to enable more interested parties to participate in the event with adequate preparation time, iba.CONNECTING EXPERTS is shifting its runtime to March 15 – 17, 2021.
Cathleen Kabashi, head and project manager of iba, said: “Our customers’ feedback is the most important to us and the latest developments and discussions made us switch to March. By doing so, we are meeting the needs of all industry experts in terms of new customer contacts and planning security, while – at the same time – offering a solution to the changed market conditions. In addition to leads, the focus of iba.CONNECTING EXPERTS will continue to be on specialist presentations, the exchange of ideas and business trends, which will set the course for the upcoming year, as well as for iba 2021 live in October. Together with the Central Association of the German Bakery Trade and our partners, we are looking forward to the new date in March – and all the more to exciting exhibitors, first-class visitor quality and trends with added value!”