INTERNORGA Announces Bakery Mega-trends
Bakers and confectioners will find new developments and pure inspiration fresh from the oven at INTERNORGA, from March 13 to 17 in Hamburg, Germany.
The leading trade show for the entire foodservice and hospitality market will present around 200 nationally and internationally renowned exhibitors and their product innovations relating to the worlds of bread and baked goods, ice cream and cake production, and modern shopfitting concepts for bakeries and pastry shops.
Snack Ideas for Increased Sales
Small bites on the go are increasingly replacing large meals. In particular, the sandwich – the classic among snacks – is experiencing a revival. Reinterpreted with fresh ingredients and light spreads, filled rolls and sandwiches can be a lunchtime sales booster for bakeries. Trade visitors from the bakery industry will be met with these and other fresh snack ideas at INTERNORGA. They can also find inspiration in vegan and vegetarian snack alternatives that will be showcased, as well as mini-meals. Frozen-product and convenience-food exhibitors will also be presenting their new products tailored to the particular requirements of bakery branches. Numerous manufacturers of coffee products and machines, as well as ice cream innovations, round off what is on offer for bakeries and pastry shops, the organizer anticipates. Suppliers of ovens, as well as computer systems specially tailored to the needs of bakeries, will be presenting their new developments to meet the requirements of modern bakeries.
“Bakers and confectioners have long been required to adapt what they offer to new trends. In this context, it can be seen that what bakeries offer is increasingly merging with the foodservice and hospitality market. INTERNORGA, which has been closely associated with the bakery and confectionery trade for many decades, takes exactly this into account in what it offers and provides a real wealth of ideas for lasting successful business in this segment,” says Claudia Johannsen, division manager at Hamburg Messe und Congress GmbH.
A Feast for the Eyes
Whether snacks and baked goods make it across the shop counter largely depends on appetizing presentation. Numerous shopfitting experts will be providing tips and suggestions for the best modern furnishing solutions for bakeries and pastry shops. In addition to appropriate furnishings, an optimally illuminated sales space is also important. In addition, easy-to-use devices and well-thought-out workflows come into play and are becoming increasingly important in these times of a shortage of specialist staff in particular.
Program Highlights
In addition to the diverse range of exhibitors for the baking sector, INTERNORGA also offers an exciting supporting program. One of the highlights is the Back Stage, where old masters and young talents from the Konditoren-Innung Hamburg (Hamburg confectioners’ guild) present sophisticated processing techniques. The stage offers a wealth of suggestions for how to use flour, sugar, chocolate and other staples of confectionery, with Bettina Schliephake-Burchardt, master confectioner, member of the board of the Hamburg confectioners’ guild and successful TV presenter, among those providing practical tips and suggestions.
In the Blue Box, in cooperation with Inger Verlag, experts will be discussing food inspections, clever marketing and other important topics in the industry. BÄKO and Backring Nord are represented with their own booth, covering a wide variety of topics. This offers visitors the opportunity to pick up valuable industry tips for their own business and exchange experiences. At Backring Nord, application technicians, master bakers, and confectioners pass on their wide-ranging knowledge and put bread in the spotlight. The Sweet Art competition shows how imaginative the craft of baking can be. “The event fits together perfectly with INTERNORGA, presenting the colorful variety of the confectionery trade,” says Thomas Horn, state guild director of the Hamburg confectioners’ guild. There are masterful gateaux and cake creations by experienced professionals and young talents to be admired there.
Highlights at INTERNORGA
INTERNORGA Specials
Trendy: Newcomers Area
20 budding and young companies in the out-of-home market will have the chance to inspire the expert audience with their products in the Newcomers Area. As a trend driver, INTERNORGA continuously offers new highlights and presents innovations first. Thus, the product spectrum in the Newcomers Area this year ranges from healthy alternatives to chips by a star chef, environmentally-friendly coffee capsules and hemp-based foods.
Veggie: ProVeg Expertise Centre
As a central information and expertise hub for the topic of plant-based cuisine in the catering sector, the nutritional organization ProVeg offers visitors to the trade show comprehensive advice and information regarding trends and the potential of vegetarian and vegan dishes for large- and small-scale catering. In addition, there are tastings of purely plant-based cheese, as well as vegan snacks.
Breakfast power: ahgz breakfast club
All-day breakfast: in cooperation with specialist magazine ahgz, the ahgz breakfast club will take place for the first time. Visitors can look forward to trends, innovations and exciting talks on all things breakfast.
Delicious: Food Truck Village
In the Food Truck Village on the forecourt of the trade show – directly under Hamburg’s Television Tower – the very best in street food and forward-looking concepts for mobile canteens will be presented. Alternating food trucks will feed trade show visitors from Friday to Tuesday. The “Truckers Talk” will also give visitors useful real-life know-how for mobile catering.
Bakeries and Confectioneries
Blue Box for Artisanal Baking
Expert visitors get fresh ideas for artisanal baking in the Blue Box. Together with the trade magazines Back Journal, DBZ magazin, and Filialmanagement, experts provide fascinating insights and talk candidly about current industry topics. From small individual operations to large chains – the Blue Box offers the ideal blend for future-oriented operations.
Back Stage
Masters and young talents from the Confectionery Guild Hamburg will demonstrate how creative and sophisticated their craft is. Special techniques for working with sugar, chocolate, marzipan and the like will be presented live on stage, Bettina Schliephake-Burchardt, master confectioner, board member of the Hamburg Confectionery Guild and successful TV presenter provides practical tips and motivation, among other things.
“Sweet Art” Competition
In the “Sweet Art” confectionery competition, the most creative works of confectionery art will be exhibited and rewarded in Hall B6. The North German Confectionery Associations present artisan diversity in the Glass Confectioners’ Bakehouse at the South Entrance.
Awards, Promotion of New Talent and Live Entertainment
INTERNORGA Future Award
For the tenth time now, the renowned and internationally recognized INTERNORGA Future Award will be presented to companies who think in a future-oriented way and who operate and produce sustainably. The three categories are “Gastronomy & Hotel Sector”, “Food & Drink” and “Technology & Equipment”.
German Gastro Start-up Competition
The big chance for everyone dreaming of starting up in the gastro business: with the German Gastro Start-up Competition, INTERNORGA, Leaders Club Germany and orderbird (the provider of the award-winning iPad POS system for restaurants) are offering new restaurateurs the possibility of making a name for their gastro concept. Five finalist teams will present their innovative business ideas live at the show, each in a five-minute presentation. The first-prize winner will be picked by the trade audience, directly on-site, and will receive, among other things, a start-up financial boost of EUR10,000.
Next Chef Award
At the Next Chef Award for upcoming chefs with Johann Lafer, young chefs up to the age of 26 from all areas of gastronomy have the unique opportunity to present their artisanal skills in front of a live audience and to go home with the title of Next Chef 2020. 18 talented young people put their skills to the test at the trade show in front of a well-known jury.
German Qualifier for the World Pizza Championship
The German Qualifier for the 2020 World Pizza Championship takes place at INTERNORGA for the third time in the Pizza e Pasta Arena in Hall A2. Here, Germany’s best pizza bakers will battle it out for a starting place at the World Pizza Championship in Italy.
Trend Stage and Industry Meeting Point
Pink Cube
Visitors can discover hot global food trends in the Pink Cube. During the popular forum, trend researcher Karin Tischer presents current food developments from the global out-of-home market. In entertaining, informative specialist lectures, the recognized expert reports on international trends and developments on the gastro scene.
Café Future live
Hospitality Lounge and inspiration bar for professional gastronomy: the Café Future live is the innovative and communicative industry meeting point at INTERNORGA. In a relaxed setting, visitors can discover creative culinary tasters each day, network and follow fascinating panel discussions with industry leaders regarding the future of the world of foodservice.
Skywalk Table
A stylishly presented tabletop. The Skywalk Table is more than 50 meters long, presenting the latest trends in tabletop products. The Table is set by leading exhibitors and shows the upcoming trends in tableware, glassware, cutlery, and table decoration.
DEHOGA Club
The DEHOGA Club from the Trade Associations of Bremen, Hamburg, Lippe, Lower Saxony, North Rhine-Westphalia, Saxony-Anhalt, and Schleswig-Holstein is a meeting point for the hotel and catering industry and invites relaxed discussion.
Conferences and Top Speakers
39th International Food Service Forum
“Oxygen for the future – professional gastronomy tomorrow: Consumer trends. Success factors. Market opportunities.” – this is the working title of the 39th International Food Service Forum the day before INTERNORGA. A total of 10 national and international industry pros and interdisciplinary speakers will provide fascinating insights. As keynote speakers, Gamze Cizreli, Big Chefs Istanbul, John Eckbert, CEO Five Guys London, and Robert Dahl, the biggest strawberry farmer in Germany and operator of the “Karls” experience villages, will take to the stage. With around 2,200 participants, the largest European conference for the professional catering industry is organized together with the economic journals foodservice and FoodService Europe & Middle East.
46th German Catering Congress
The motto for this year’s German Catering Congress, taking place in cooperation with the economic magazine gv-praxis, is “Guide to a new decade. Framework conditions, requirements, risks, and opportunities.” The program highlights top themes regarding current trends. The keynote speaker is Franz Kühmayer, one of Europe’s most influential pioneers in the new world of work and a sought-after expert on the subjects of the future of work and leadership.
10th INTERNORGA Forum School Catering
Under the motto “Successful school catering 2020+”, seven top speakers demonstrate what matters in modern food for daycare and schools at the INTERNORGA Forum School Catering. This year’s keynote speaker is Dr. Volker Busch. As a neuroscientist and doctor, he is among the top 100 speakers in Germany. His subject: how to deal with digital stress. In addition, innovative concepts and current trends in catering for children and pupils are presented. For example, how can a feel for environmental protection be incorporated into the canteen? What role does food waste play here? What makes a plant-based menu line successful? And how is it possible to successfully reduce sugar, fat, and salt in dishes?
Second Masterclass for “International Growth: Financing & Franchising”
At the Masterclass for International Growth, Financing and Franchising, companies looking to reproduce their concept can obtain expertise and advice. International experts provide tips and tricks regarding what to be aware of during expansion and explain the mechanics of franchising. Furthermore, the agenda includes essential aspects of a franchise negotiation and interesting facts on international brand protection.