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ISM Expands in APAC with Japan Edition

ISM, the world’s largest trade fair for sweets and snacks, is set to celebrate its Asian debut in Tokyo, Japan in the heart of East Asia. The new trade fair will be staged between April 13-15, 2022 at the Tokyo Big Sight under the name ISM Japan and will serve as the information, communication and networking hub for the industry in the region.

ISM Japan is the first trade fair of its kind in Asia and is oriented on the role model of the world’s largest trade fair for sweets and snacks – ISM in Cologne. The premiere, at which over 200 brands are awaited, reflects the global leading role of Koelnmesse in the sweets and snacks industry as well as in the food and beverage industry.

ISM Japan is a natural enhancement of the existing food and beverage segments of Wine & Gourmet Japan as well as the established food trade fairs that are organized by the Japan Food Journal – FABEX, Dessert Sweets & Bakery Festival, Food & Drink OEM Matching Expo, Noodle Industry Fair and the Premium Food Show. “This will lead to a more efficient synergy between the events and will offer all trade visitors a wider product palette. The seven food shows under one roof will unite extensive industry competence and thus offer an optimal, business-oriented trade fair experience,” the organizers say.

Several of the key factors that prompted ISM to enter the Japanese market are a forecasted annual 6.2% growth on the Asiatic-Pacific sweets market from 2020 to 2025 and the fact that Japan is the sixth largest sweets market in the world. In addition to this, the installation of free trade agreements with the European Union and the USA currently make the market entry more attractive for food products from overseas.

“With the introduction of ISM Japan, we are expanding our portfolio of the sweets and snacks segment to also include the Asiatic/Pacific region. We see here enormous growth potential, particularly through the strategic partnership with the Japan Food Journal, which has been on the market for over 20 years and which has expanded its trade fairs year after year. In this way, we are not only creating additional synergies with the on-site events, but are also consistently extending our role as the international leader in organizing food trade fairs and events regarding food and beverage processing. We are confident that we are creating significant added value for the industry with this new kick-off event,” commented Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Together with its six partner trade fairs, ISM Japan is set to attract over 1,000 exhibitors and just under 80,000 trade visitors from Asia and East Asia.

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