ISM Presents New Products for 2021

Even if ISM 2021 is not able to take place in a physical form this year due to the Corona pandemic, the world’s largest trade fair for sweets and snacks remains the central platform for industry innovations even during these challenging times, according to the organizers.

A total of 67 exhibitors (down from 100 in 2020) from 20 countries participated with 107 products. The highlight will be the selection of the top 3 innovations of ISM 2021 by an expert jury, which will be presented in March.

This year’s new products demonstrate that even in the year 2021, there is no way around the two trends, healthy snacking and enjoyment, for the sweets manufacturers. A further emphasis lies on important factors such as texture, color and taste. In addition to fresh, fruity taste experiences with natural colors and flavors as well as dried fruits, crispy snacks like small balls of cereals with or without chocolate, healthy biscuits or fat-free crisps are in keeping with the trend. These include for instance products such as organic cereal bites flavored with sesame and sunflower seeds or coconut/pumpkin seeds, crunchy cookies filled with peanuts and hazelnuts, Crispy Cups waffle cones with a creamy filling or crunchy cereals covered with chocolate and natural fruit powder. Raw ingredients such as dried berries, nuts or seeds also play an important role on the snacks scene. The new products include organic crackers, snack-sized bars of dark chocolate with red berries and linseed or candied orange peel covered in tender chocolate.

The wide variety of sweets and snacks that contain no animal-based ingredients is noticeable. Hence “plant-based” is also prevailing as a trend in the sweets and snacks industry. Furthermore, the transparency with regards to the ingredients or product origin plays an ever-increasing role for the consumer. The clean label trend is also asserting itself more and more in the sweets industry. Especially in the case of chocolate and chocolate products, there is for example an increasing number of alternatives that contain no milk or offer alternative vegan milk options. The offer also includes vegan, lavender or marigold-flavored, honey varieties.

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