ISM, ProSweets Cologne Canceled Amid Pandemic Concerns
The continuously growing number of infections and the related lockdowns as well as the travel restrictions in the international environment have forced Koelnmesse to call off the hybrid editions of ISM and ProSweets Cologne planned from January 31 – February 3, 2021, according to an official statement. Koelnmesse has taken this decision in close collaboration with the industry sponsors of both trade fairs. “We deeply regret this of course. We were well-aligned and we firmly believed that we would be able to enable the sweets and snacks industry a re-start with ISM and ProSweets Cologne 2021,” Gerald Böse, president and chief executive officer of Koelnmesse said. “However, due to the current uncertainties, our exhibitors and visitors don’t see any dramatic improvement that would make a trade fair participation possible in January. We will nevertheless remain on the ball and will immediately set about organizing ISM and ProSweets Cologne 2022 with new energy.”
The planned digital format, Matchmaking365+, will also not be implemented, because a purely digital offer without a physical trade fair would not bring about the desired benefit for the exhibitors and visitors. In their role as important innovation platforms for the industry, the two trade fairs are instead planning a campaign for the presentation of significant industry developments, new products and trends from the sweets and snacks sectors.
The International Sweets and Biscuits Fair Task Force (AISM) as the industry sponsor of ISM also deeply regrets this decision. “The sweets and snacks industry was optimistic that it would be able to really take off again with the aid of ISM 2021. As an international business platform, ISM has an essential significance for the industry regarding pushing the business forward. However, due to the ongoing high numbers of infections and further lockdowns in many European countries, this decision was unfortunately unavoidable,” Bastian Fassin, chairman of the AISM said.
The planning for the events in 2022 has already started, and together with the industry sponsors, Koelnmesse will use the time to ensure that ISM and ProSweets continue to be well-aligned in terms of their concept, according to the statement. This includes the further development of digital formats, which offer a suitable enhancement to the physical trade fair. The next editions of ISM and ProSweets Cologne will be staged from January 30 – February 2, 2022.