WorldBakers announces a multi media partnership with IBA 2015
WorldBakers with its print (European Baker and Biscuit World) and online publications (World Bakers Digital) announces that we will be media partners with IBA 2015, using the first online opportunity to promote the official show’s hashtag.
The exhibitors can find out the special support following hashtags for Twitter #iba2015 or #ibaCONSULTING for online trainings, and for Facebook: #iba2015 and #ibaCONSULTING.
To be held at the Fairground Messe München from 12th to 17th September 2015, IBA offers its exhibitors a range of different trainings and seminars. Businesses can prepare individually according to their needs for the trade fair in order to achieve the objectives set.
You can see here Online catalogue for 2015!
A trainer who comes for a half or full day to the respective company helps with the planning and optimization of the trade fair appearance. Together with the exhibitor, he develops an individual training plan, which optimally prepares the team based on practical examples for the trade fair appearance. In addition, the expert helps with the design of a customized exhibition script that covers all phases of the project and ensures the presentation of products and company messages at #iba2015 in a perfect way.
Full support for iba exhibitors for the preparation of the industry highlight of the year: In addition to individual in-house trainings before the trade fair, iba offers exhibitors live-moderated online trainings, a budget planner and a so-called stand configurator.
In addition to that, iba offers additional free tools for preparation and planning on its website www.iba.de. These include, for example, a budget planner and a so-called stand configurator. Using these, the exhibitors can customize the look and features of their fair stand online and calculate the respective costs.
Furthermore, webinars convey useful tips for a successful trade fair participation. During these moderated online trainings, an expert trains the iba exhibitors for their trade fair presence and provides useful information for the preparation and the time during and after the trade fair. For iba exhibitors, webinars are free. After registration, contents are transferred to the computers in one’s own office.
“The trade fair offers a comprehensive market overview, shows bakers and confectioners current and future developments, and shows the entire sector the way for the upcoming three years’’, said Dieter Dohr, CEO and president of the trade fair organization GHM Gesellschaft für Handwerksmessen mbH.
Product range at IBA 2015:
■ Baking agents, raw materials and ingredients
■ Baking and pastry-making equipment
■ Baking and pastry-making supplies
■ Cleaning and hygiene
■ Coffee and coffee machines
■ Decorations
■ Energy, ventilation and air-conditioning technology
■ Fittings and furnishings for shops, cafés and
patisseries
■ Gastronomy and catering
■ Ice cream and ice-cream production
■ Information technology
■ Laboratory and measuring instruments
■ Logistics
■ Ovens and accessories
■ Packaging solutions
■ Par-baked and fully-baked products
■ Pasta, pizza and tortilla production
■ Process optimization and automation
■ Refrigeration and fermentation technology
■ Sales
■ Services
■ Snacks and snack food production
■ Supplier industry
After final figures of IBA 2012 were presented, 94.5% of visitors agreed that iba’s range of products is one of a kind and rated it “excellent” to “good”. iba has given 70,000 bakers, confectioners, caterers and decision makers from the food retail sector information that will be valuable until the next World Market for Baking.
Visitors to the trade show were also able to witness the bakers’ and confectioners’ trades in perfection at a number of national and international competitions: the IBA-cup for bakers, the German Championships of Master Bakers, and the IBA-cup for confectioners. The IBA cup for confectioners is hosted by the German Confectioners’ Association (Deutscher Konditorenbund), which uses events such as these and a gateau gala at its stand in order to raise interest and awareness with trade specialists of the future.
IBA has been the meeting point for experts of the baking, confectionery and snack industry since 1949. More than 1.200 exhibitors from all over the world present the industry’s latest innovations, trends and technical developments in Munich. The trade show delights more than 70.000 visitors from over 160 countries.