Following recent COVID-19 related developments and government announcements impacting the Netherlands and other European countries, PLMA has canceled its 2020 “World of Private Label” trade show, which had previously been rescheduled in response to the pandemic and was to take place on December 2-3 in Amsterdam.
PLMA’s “World of Private Label” is the world’s largest trade event dedicated exclusively to private label, presenting more than 2,800 exhibiting companies from more than 70 countries, and attended by more than 15,000 trade professionals from 120 countries.
To provide an alternative for the canceled in-person trade show in Amsterdam, PLMA says it will soon be announcing the creation of a new online trade show and B2B video-networking event. According to PLMA, the online show will provide unique business opportunities for exhibitors to make new connections, meet, and network with buyers over several show days that are devoted to specific product categories.
PLMA President Peggy Davies said: “Over the last 35 years, the ‘World of Private Label’ trade show has grown to become the industry’s leading event. We understand the disappointment that our members and others may feel at the news that the ongoing coronavirus pandemic has once again upended our plans to hold an in-person international trade show in Amsterdam. Therefore, we are committed to moving forward with a virtual event that will provide the worldwide private label industry with valuable sales and marketing solutions when these are most needed.”