SIGEP Prepares Expanded Version In 2021

IEG Italian Exhibition Group announced the preparations are well underway for SIGEP 2021, the Artisan Gelato, Pastry, Bakery and Coffee Trade Show which it will be re-launching with a special edition: “SIGEP EXP – The expanded edition” scheduled to last a whole week with considerable physical attendance and a strategic digital offer.

“SIGEP EXP will be a live event – an irreplaceable and decisive moment of encounter among traders – at Rimini Expo Center on March 15-17 ,with a new time slot purposefully devised to favor the global situation. The program continues with a two-day Digital Agenda that will leverage IEG’s technical know-how through a formidable platform that will make matching between companies and international buyers much easier,” stated a press release.

The attending professional public will be able to strategically organized their trade show experience by selecting and saving, according to specific interests, companies and events, take advantage of matchmaking, an agenda modality for fixing appointments, take part in conferences and extend their networking activities. The digital visitor will have highly performing instruments at his disposal to activate chats and videochats, participate remotely in all the events available on the calendar and arrange virtual appointments.

The exhibition area layout will include five-event areas and seven special areas, some of which will be authentic new entries, such as the Innovation Gallery, a selection of the very latest products, technologies and services for the Out of Home world, and a Meeting Zone where specifically outfitted “lounge areas” will be available to all exhibitors to hold business encounters.

Vision Plaza, where top experts from the sector will be presenting their visions of the sweet business future, will also be back in 2021.

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