SIRHA Arabia Debuts in Riyadh October 1-3, 2024

This new Sirha Food event, in partnership with Culinary Arts Commission of Saudi Arabia, will welcome over 300 exhibitors and brands, becoming the first trade show to propose a global offer in Saudi Arabia.

With over 40% of the population made up of expatriates, and international tourism on the rise, there is a growing demand for a more diverse and upscale offering on the Saudi Arabian market. With this first edition of Sirha Arabia, Sirha Food brings its expertise locally to enable Food Service professionals to meet the needs of the population (discover new culinary cultures, live real experiences, consume healthier food, etc.) but also to highlight the local culinary wealth and its products.

This close collaboration between Sirha Food and the Culinary Arts Commission aims to support the Kingdom’s openness to international culinary cultures, to become a host country for creative and innovative catering projects and thus create culinary bridges between different regions of the world. Local and international chefs and exhibitors selected by Nard Events, local company, can thus feed off each other and showcase their know-how and products to diversify their offering.

 

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