THAIFEX – Anuga Asia confirmed that it will hold the exhibition between September 22 – 26, being one of the first international trade exhibitions to take place physically in Q3/Q4 of this year. As Thailand further relaxed its COVID-19 restrictions in June, businesses and exhibition venues are gradually re-opening.
F&B has always been a key industry, and the trade show aims to boost its recovery, reviving confidence in Thailand as a market. It will also help participants leverage new opportunities to reach out to the rest of Asia and beyond.
Thailand will be the first APAC nation to re-open its borders to travelers and businesses through the creation of ‘travel bubbles’, which will welcome foreign visitors from selected countries that have managed to contain the outbreak. Against this backdrop, THAIFEX – Anuga Asia has reinforced its commitment to holding the 17th edition of the trade fair, empowering attending F&B professionals to kick-start their journey to recovery.
With new enhancements and safety measures implemented to adapt to the ‘New Normal’, THAIFEX – Anuga Asia will be a ‘transitional event’ focusing on Thailand and its neighboring Asian countries. The ‘transitional event’ will include several essential enhancements to reboot, such as the improved event website experience, enhanced pre-registration platform, and a brand-new THAIFEX – Anuga Asia Virtual Meet. Attendees can look forward to five show days, and unlike past editions of only a single day of opening to the public, there will be two public days to encourage local consumption and spending.
THAIFEX – Anuga Asia is co-organized by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse. As the health and welfare of all stakeholders is the top priority, comprehensive measures have been planned and arranged to safeguard their wellbeing. The organizers are in close contact with Thailand’s Center for COVID-19 Situation Administration (CCSA) to address and implement safety guidelines on spacing, management of overseas participants, show density, and many more critical health and sanitation measures, to ensure the safety of local and overseas participants.
A new pre-registration platform will be available for visitors to print their own badges at on-site registration counters, with better-managed queues and minimized crowds. With these various measures in place, attendees can rest assured and fully enjoy the range of activities across the 11 trade shows all under one roof.
“Post-COVID-19, the F&B industry will be presented with new options for growth and success. We want to provide industry professionals with the right opportunities to lead this change and quickly build back their business. THAIFEX – Anuga Asia aims to provide a safe venue for all our stakeholders, enabling them to fully engage with each other and connect with the right partners to kick-start these discussions,” said the organisers of THAIFEX – Anuga Asia.