With more than 67,000 visitors from 134 countries and 2,745 exhibitors, the 16th edition of THAIFEX – World of Food Asia closed at a record high.
Among the most innovative and interesting samples of future food offerings, the organizers mention plant-based meats, drone-based food delivery, an edible coating solution that prolongs the shelf life of fruit, smart packaging for traceability and authentication, and insect-based protein powder.
Envisioning the future of F&B, this year’s edition marks the largest volume of Asia’s foremost dedicated F&B trade show to date. It played host to 67,136 visitors, with representatives from countries such as China, Malaysia, the Philippines, Cambodia and the USA amongst others, holding a strong presence at the show as international visitor numbers continued its increase from the previous year.
Business and commerce continued to be the main focus of THAIFEX-World of Food Asia, with more than 2,000 international hosted buyers in attendance. Out of this, 152 handpicked top hosted buyers participated in a two-day closed-door business matchmaking program exclusively organized for international exhibitors to discuss trade deals. Across the program, over 1,300 successful meetings took place. The meetings were pre-arranged through an online business matching platform, which allowed top buyers from across Asia to select the international exhibitors they wanted to do business with in the weeks running up to the event.
F&B Trends and Innovations of the Future
Programs such as the inaugural THAIFEXfuture Food Experience+ have offered visitors a glimpse into the future of food; the event received overwhelming response from attendees, evident from the high sign-up and participation rates. Demonstrations at Future Food Live! included a unique cooking show hosted by the ASEAN Food and Feed Insects Association, where Le Cordon Bleu chef Frederic Legras created popular desserts with a twist – incorporating cricket powder and whole insects, much to the audience’s enthusiasm.
Another new program this year, the Leadership in Food Innovation Conference series was attended by more than 300 participants, who tuned in to talks by leading trade professionals providing insights into the future of the F&B industry. Speakers at the show gave presentations tackling how food was changing across several different topics, such as innovation and growth in 2019, accelerating business in food and technology, sustainability, consumer insights and marketing strategies, and a greater focus on nutrition.
New Countries and Regions Bring Local Tastes to Global Platform
THAIFEX-World of Food Asia 2019 welcomed six new countries, Australia (AUSVEG), Brazil, Poland, Spain, USA, and Sri Lanka. Spain provided a unique experience at their pavilion with seminars and a tapas-style networking lunch, while Sri Lanka arranged a lunch buffet with a selection of local delights for visitors to sample.
The eighth edition of the Thailand Ultimate Chef Challenge (TUCC) saw over 1,300 professional and budding chefs from 13 countries display their skills to 47 judges from all over the world to win the coveted championship titles.
New Identity for F&B Trade Show
THAIFEX-World of Food Asia 2019 was made possible through the partnership between Koelnmesse, Thailand’s Department of International Trade Promotion, and the Thai Chamber of Commerce. Now, after 16 years of this strong partnership, the organizers will be elevating the trade fair to the next level with a rebranding to THAIFEX-Anuga Asia.
THAIFEX-Anuga Asia 2020 will continue to focus on the future of food and will take place from May 26-30. The largest, dedicated industry trade show in the region announced its rebranding for the 2020 edition, when it will be called THAIFEX-Anuga Asia.
“After 16 years of unique private-public synergistic collaboration between Koelnmesse, leading trade fair organizer for food and food technology, Thailand’s Department of International Trade Promotion, and the Thai Chamber of Commerce, we are elevating the trade fair to the next level with this rebranding,” the organizers announced.
The refreshed name further emphasizes the strong relationship between THAIFEX-World of Food Asia and Anuga, the world’s largest F&B trade show, and affirms the global standard of the fair, especially with Anuga’s 100 years of history and experience backing THAIFEX-World of Food Asia.