yummex Middle East Forecasts Growth for the Whole Region

yummex Middle East has become an established international event, with 252 exhibitors from 40 countries that presented the latest products and trends at the exhibition in Dubai, October 29-31. The research companies and the companies forecast a growth for the confectionery and sweets business in the region.

On the Munch! Stage, yummex ME provided further important aspects revolving around the latest trends and market entries influencing the sweets and snacks industry worldwide with an extensive, informative and very diverse program.

Among other things, trendy products from the fitness and convenience segments were presented, which have a special sales potential through their adjustment to the regional market.

The growth chances for the MENA region are positive overall: the “Confectionery and snacks report”, which was created in 2019 by Euromonitor International, characterizes the MENA region as one of the world’s fastest-growing markets and forecasts a probable value of USD34.5bn (current: USD29.2bn) for the confectionery, snacks and ready-to-eat industry by 2023. The renowned market research companies Innova Market Insights and Euromonitor International showcased current global product and market developments.

Several participants were represented with trade fair stands that were considerably larger than in the previous year. Around 60 companies took part in yummex ME for the first time. The 16 regional and international pavilions make the international importance of the event clear.

More than 9,000 trade visitors were present, and the event being co-located with “Gulfood Manufacturing” and “Private Label & Licensing Middle East” reflected the entire value creation chain for sweets and snacks and provided a broad overview of the current industry themes.

“[Visitors] reported good, new business opportunities based on the increasing need for sweets and snacks in the MENA growth region. The ongoing preparations for EXPO 2020 promoted profitable business contacts”, said Denis Steker, International Vice President of Koelnmesse GmbH. yummex ME is “powered by” ISM and Gulfood and takes place in partnership with the Dubai World Trade Centre and Koelnmesse GmbH.

Numerous Participants

Many key players of the industry were represented at the 13th edition of yummex ME, including Bakewell (India), Barcel (Mexico), Hershey’s Brazil (Brazil), Ismail Industries (Pakistan), Jelly Belly (USA), Mayfair (Pakistan), Neugebauer (Brazil), Prestige 96 (Bulgaria), Q Chocolate (Belgium), Roshen (Ukraine), Saudi Ice Cream (Saudi Arabia), Shirin Novin (Iran), Steenland Chocolate (Netherlands), Swasco Foods (United Arab Emirates), Trolli (Germany), United Confectioners (Russia) and Walker’s Nonsuch (United Kingdom).

The 16 regional and international pavilions from Egypt, Brazil, China, Germany, Greece, India, Iran, Italy, Jordan, Korea, Malaysia, Poland, Turkey, Ukraine, USA and Mexico also gathered important established market participants and newcomers from the industry.

The Winners of the Innovation Awards 2019

The yummex ME Innovation Awards were already presented for the 6th time at yummex ME. A high-quality jury determined the prizewinners in four categories from the around 50 submissions. The winners were honored during the fair. All honored products were presented during the fair in the Innovation Gallery and can still be seen on www.yummex-me.com/awardwinners

Best Bakery Product:
– “Organic Taralli 100% Apulian Quality certified”
Fiore di Puglia Srl

Best Chocolate Product:
– “Dark chocolate Eco botanica with lemon and peppermint extract”
United Confectioners Ltd.

Best Hard & Soft Candy Product:
– “Frulo Very Cherry Fizzies”
Valeo Confectionery

Best Snack Product:
– “POOK Sticky Rice Chips”
PookSpaFoods GmbH

The 14th yummex Middle East takes place from November, 3-5, 2020 in Dubai.

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