According to a recent press release, home baking has seen value sales growth of 49% whilst at the same time, the EMILY team witnessed sales for their vacuum fried apple pieces increase by over 45%. Foodservice outlets now have the opportunity to buy the healthier and more sustainable alternative to traditional baking additions in bulk via the company’s website and Amazon.
According to Shopper Intelligence UK, 52% of bakers were looking for new and different ingredients in the past year, and the EMILY team have seen evidence of this first hand.
“It’s amazing to see the innovative ways people have been using EMILY Apple Crisps on social media – from decorating cakes and topping breakfast bowls, to including in flapjacks, cookies, pies and crumbles,” says Victoria Harrison, Head of Marketing for EMILY. “People are looking for healthier and versatile baking ingredients and our simple, delicious apple pieces clearly fit the bill,” she adds.
The 2-time Great Taste Award-winning product, made from real slices of red and green apples, is high in fiber, gluten-free, contains no added sugar and is Vegan Society certified. EMILY is also 100% Carbon Neutral and a member of 1% For the Planet, donating 1% of revenue to support environmental causes including the Women’s Earth Alliance.
The apple crisps are available now from Amazon and the Nurture Brands trade website in 1kg bulk and impulse 15g and 30g formats.