Bunge Loders Croklaan announced it’s diversifying its offer on reformulation solutions as food producers in Europe prepare to implement front-of-pack nutrition labels. Targeting players in dairy, bakery, culinary and confectionery, BLC will lend its expertise to facilitate SAFA (Saturated Fats) and sugar reductions, enabling healthier choices without compromising on taste experience.
With consumers becoming increasingly conscious about their food choices, there is unprecedented momentum around the standardization of food labeling systems that enable healthier purchasing choices for consumers. European regulators too are gearing up to make front-of-pack nutrition labeling mandatory by the end of 2022.
“Proactively choosing to adopt and implement front-of-pack nutrition labels ahead of European regulation will undoubtedly give food products in the indulgent category a true competitive edge in Europe,” said Feike Swennenhuis, marketing director EMEA at BLC. “Our goal is to work closely with our customers to re-imagine their most loved products so their consumers can continue to indulge in them guilt-free. We are fully set up to ensure a more balanced nutritional profile is achieved without adding any complexity to the production process.”
As experts in oils and fats, BLC brings a mix of application expertise and in-depth market knowledge in applying fat solutions for sugar and SAFA reductions, resulting in more nutritionally balanced options for the consumer. For instance, BLC’s SweetolinTM product, as introduced earlier this year, is a first-of-its-kind total fat system solution that enables up to 50% less sugar in the final confectionery product without compromising taste experience.