American company Dawn Foods announces the launching of first-of-its-kind Naturally Brilliant Buttercreme Style Icings and Flat Icings as a new extension to the Dawn Balance Cleaner Ingredients line.
Through this offering, the company claims to be able to give bakers the tools necessary to create the sweet treats that consumers crave for, with all-natural ingredients.
In 2016, Dawn introduced Dawn Balance Cleaner Ingredients line, the full line of cleaner ingredients made with no artificial flavors, colors, sweeteners or unnecessary ingredients.
The Naturally Brilliant line includes Buttercreme Style Icings and Flat Icings that are formulated with colors sourced from plants, fruits, and/or vegetables – they are made with all-natural flavors and include no artificial colors or sweeteners. For example, blue icings are developed with spirulina, while pink icings are made from a combination of beetroot and carrot. In addition to blue and pink, the company also offers yellow and red Buttercreme Style Icings and Flat Icings as well as lavender-colored Buttercreme Style Icing.
While Dawn currently offers five Buttercreme Style Icing colors and four Flat Icing colors, the Buttercreme Style Icings can be easily mixed together to develop 14 additional colors – all outlined in their mixing guide. This chart includes specific measurements for each color to not only save baker’s time when trying to find the best color palette but also help them find the colors they need to provide the sweet (yet natural) treats customers are asking for.
Recent research found that 75% of consumers like the concept of naturally colored Buttercreme icings and are willing to purchase them, the company motivates their decision to take steps towards the use of natural colors.