New Free-From Range from Doves Farm

British gluten-free premium food producer Doves Farm announces the rebranding of its free-from range – FREEE by Doves Farm, following an investment of over GBP3m.

FREEE by Doves Farm offers consumers a clear distinction between the traditional organic, wheat containing products, and the gluten free and free-from range. Each area of the business has its own dedicated staff and separate production facilities.

The new range features 65 products including flour, pasta, breakfast cereals, cookies and flapjacks, with three new lines added to the flour sack range; 16 kilos of millet, quinoa and teff flours. In addition, two brand new products have been added to the range; gluten-free white bread mix and gluten-free pizza base mix. Free from gluten, milk, peanut, egg and soya, both products allow consumers to bake with ease, with the addition of simply two ingredients; oil and water.

Products will become available from May onwards, with the new brand formally introduced to customers at the Allergy and Free From Show in July.