New Sensorial Experience from Puratos

Puratos has launched a new category of inclusions for baked goods, SMOOBEES, described as soft beads that offer a creamy texture while ensuring rich taste in every bite.

They come in different flavors, such as lemon, blueberry, and caramel, and are unlike any other inclusion currently on the market, the company claims. Not only does it allow bakers to add a soft and smooth texture to baked goods without injection equipment, but it also offers them a new flavor palate to play with, Puratos describes it. Building on consumer preferences, the smooth texture and rich taste profile of SMOOBEES offer a new sensorial, visual and taste experience to discover.

Through Taste Tomorrow, the world’s largest bakery, patisserie, and chocolate consumer survey, Puratos identified the latest consumer trends to hit the market. “One trend which emerged from the survey was the growing importance of texture. For consumers, texture is now the new taste. Through SMOOBEES, we have transformed this trend into a real-world innovation that can easily be used in a professional baking environment,” Puratos CEO Daniel Malcorps explained.

Adding fillings, fresh fruit or other inclusions to cakes can often be technically challenging for producers, as they need for injection equipment, frozen storage or limited bake stability. Puratos’ latest innovation addresses this challenge: it offers producers a new creative playground to explore, without having to adapt their production processes.  Moreover, while other inclusions can dry out produce over time (i.e., dried fruits, chocolate chunks), SMOOBEES add extra indulgence, freshness and moist, flavorful pockets to every bite of cake. “Existing inclusions often fail to deliver the desired flavor intensity or the wanted natural flavor profile patissiers are looking for. With SMOOBEES, we can now imagine including any kind of flavor inside cakes, opening the creative potential for new creations”, according to Boris Willo, head of patissiers at Puratos and French schooled patissier.

Puratos is on a mission to re-invent indulgence, continuously looking for inspiration outside the current boundaries of the sector, the company highlights. The concept of SMOOBEES has its origins in molecular gastronomy, where chefs have long experimented with capturing different flavors in spheres, resulting in new sensorial experiences for their consumers.

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