Tate & Lyle Fiber Shortlisted for “Most Innovative Health Ingredient” Award

Tate & Lyle PLC (Tate & Lyle) announces that one of its ingredients, PROMITOR® Soluble Fiber, is one of three shortlisted products in the “Innovative Health Ingredients” category of the Gulfood Manufacturing Industry Excellence Awards.

Food and beverage manufacturers are using Tate & Lyle’s PROMITOR® Soluble Fiber to effectively reduce sugar and boost fiber content in a wide variety of products. Alongside increasing daily fiber intake, the fiber also provides other health benefits including supporting gastrointestinal health, maintenance of healthy blood glucose and enhancing calcium absorption, important for bone health, according to the company. It doesn’t impact taste and has exceptional digestive tolerance enabling manufacturers to feel confident about their consumers’ satisfaction.

The awards take place during the Gulfood Manufacturing trade show, which sees 1,600 global food, beverage and ingredient suppliers come together at the Dubai World Trade Centre in Dubai, UAE, this November 6-8.

Commenting on the shortlisting, Kevin Armstrong, health and wellness product manager Europe, Middle East and Africa at Tate & Lyle, said: “Since launch, Tate & Lyle’s PROMITOR® Soluble Fibre has enabled hundreds of food and drinks brands to develop winning products with less sugar and added health benefits, and we’re delighted it continues to be recognized as a standout ingredient. Consumer demands for great tasting, fiber-enriched products show no sign of abating, with more than half of consumers in the Middle East wanting more fiber and less sugar in their diet.”

Dr Ieva Laurie, principle scientist Europe, Middle East and Africa, Tate & Lyle, added: “Average fiber intakes in Europe, the Middle East and some regions of Africa are below recommended levels and this is a key public health concern. By enriching foods and beverages with fiber, manufacturers are making a real difference to consumer diets, and we are proud to support this work through our portfolio of soluble fibers and application expertise.”

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