Unique E-number free Cocoa
Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has launched its unique Cocoart Collection – a new range of 100 per cent natural, E-number free printing designs made from the company’s Bensdorp cocoa powders.
The breakthrough innovation was also nominated in the category ‘Confectionery Innovation of the Year’ at the sixth edition of this year’s Food Ingredients Europe (FIE) Excellence Awards.
The Cocoart Collection was created by combining the best of two worlds: the authority of Bensdorp in high quality cocoa powders and the printing technology expertise of IBC, part of the Barry Callebaut Group. The cocoa powders used as colourings have been obtained by patented cocoa processing. This innovation answers to the growing demand for clean labels and is, above all, opening a new area: 100 per cent E-number free coloured designs.
Today, consumers desire not only authentic but also natural food. They attentively read ingredient labels, demanding no additives, no preservatives and no E-numbers. Easily recognisable ingredients influence the product choice of many consumers creating opportunities for completely natural, E-free solutions. The Cocoart Collection is a result of the continued quest Barry Callebaut undertakes to find natural chocolate alternatives.
“Barry Callebaut is the only player in the market able to produce and offer E-number free designs based on cocoa, printed on transfer sheets or rolls for food applications. Revolutionary element in the collection is the world’s first natural, e-number free red colour. Therefore the Cocoart Collection holds a unique position on the market,” said Sofie De Lathouwer, Marketing Director FM Western Europe.
Red is the New Black
The E-number free designs in the Cocoart Collection offer the same colour stability as traditional food dyes. The colour palette ranges from light brown to black and from purple to deep unique red, all depending on the specific mixture of Bensdorp cocoa powders used.
Printed on sheets or rolls, any desired logo or message can easily be applied to any food application. Unique in the Cocoart Collection is the fact that the colour red is completely E-number free.
Red never looked more seductive: 100 per cent cocoa powder, 100 per cent natural. The Cocoart(TM) Collection is just the start of a big growing assortment of customised or standardized designs that are all natural and E-Number free.