SternVitamin, a company that offers full service in micronutrient premixes, is presenting individual micronutrient premixes for various consumer demands and applications at this year’s Vitafoods Europe.
These products enable food and beverage manufacturers to support the mental performance and well-being of their customers and to enter the functional food market faster.
According to Innova Market Insights, since early 2015 more than 8,500 new product launches in the immune health space have taken place worldwide. Vitamin and mineral supplements are by far the largest category, especially in the form of gummy supplements, followed by dairy products and beverages with immune-boosting micronutrients. SternVitamin assists manufacturers with customized premix concepts for multiple product categories and customer segments. One example is the SternGut premix, which supports the gut-associated immune system with a combination of immune-strengthening micronutrients and fibre with prebiotic and immune-modulating properties. This premix provides all the necessary nutrients for stressed individuals, athletes and weekend warriors. The SternDefence product series, meanwhile, was specially developed to meet the needs of children and seniors.
To prevent nutritional deficiencies for customers on a plant-based or vegan, many plant-based products are fortified with micronutrients. SternVitamin is taking it a step further with premixes that not only prevent deficiencies, but also meet target-group-specific needs, such as mental power, heart health, gut health, bone or immune health.
“Customer interest in micronutrient premixes for plant-based products is growing,” says SternVitamin Product Manager Dr. Christina Mesch, “so together with our sister company Planteneers we’ve developed further concepts for dairy alternative drinks that address the current health trend.”